Named after a beloved childhood imaginary friend - Parchie represents the fun, creativity, and quirkiness that lives in all of us. No matter what you’re into, Parchie is the one pal who is always by your side (or on your wrist).

Parchie is a colorful and cool new watch brand for kids and the young at heart. The collection features a 32mm aluminum dive watch with a quartz movement in three colors with more to come. You can take Parchie with you everywhere and the best part? You'll never be late.

Learning to tell time should be fun. Let Parchie make it easy for you (and your kids) to value the one thing we all want more of - time. One thing we did was make the hand colors correspond to the hours and minutes making it easier to learn time. Plus, sign up for the newsletter for tips and tricks on how to make teaching time a breeze.